Hyundai

Next Awaits

Agency: Innocean Berlin
Category: Film

Hyundai’s progressive spirit has always been the driving force behind the Korean company’s success – it’s what’s led them to become the sixth-largest carmaker in the world. However, since arriving in Europe in the late 70s, there was one key missing element: a proper brand introduction. So, once Hyundai had become a prominent blip on Europe’s radar, it was time to show the continent where it all began. It actually started decades ago, when a humble farmer named Mr. Chung Ju-Yung had big plans to revolutionise Korea. And soon after, the world.
HERO FILM

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