Agency: AKQA Berlin
Category: Film, Digital, PR.
Category: Film, Digital, PR.
To celebrate International Women’s Day, leading smartphone manufacturer OPPO, along with creative agency AKQA, unveiled a 360º campaign featuring 4X European and 3X International Boxing Champion, Joana Pastrana.
Centred around a short film, produced by BLUA and directed by Spanish filmmaker, Laura Sisteró, it features the OPPO Find X5 Pro’s groundbreaking low light camera technology.
The campaign captures Joana’s all-night training sessions where she “becomes her own role model.” While using the phrase “dreaming wide awake,” Joana emphasises the importance of hard work to reach one’s goals.
Of many cameras documenting her journey, the OPPO Find X5 Pro showcases its powerful triple lens combination. In a complementary “behind the scenes” film, Laura Sisteró comments, “I was quite surprised by the capabilities the phone has to make pictures at night. It was super cool.”
Centred around a short film, produced by BLUA and directed by Spanish filmmaker, Laura Sisteró, it features the OPPO Find X5 Pro’s groundbreaking low light camera technology.
The campaign captures Joana’s all-night training sessions where she “becomes her own role model.” While using the phrase “dreaming wide awake,” Joana emphasises the importance of hard work to reach one’s goals.
Of many cameras documenting her journey, the OPPO Find X5 Pro showcases its powerful triple lens combination. In a complementary “behind the scenes” film, Laura Sisteró comments, “I was quite surprised by the capabilities the phone has to make pictures at night. It was super cool.”
HERO FILM
BEHIND THE SCENES
CUTDOWNS (4K ULTRA NIGHT, HDR, ULTRA CLEAR SNAPSHOT )
