Agency: Ogilvy Germany
Category: Film, Branded Entertainment, Cyber.
Category: Film, Branded Entertainment, Cyber.
Philips & Disney teamed up and together they've created Imaginative Lighting.
To promote this new lighting system, we came up with an idea that was more than a simple TV commercial. It consisted of an experiment in which several kids from different countries had to tell the most extraordinary stories they could imagine. And we brought their imagination to life.
To promote this new lighting system, we came up with an idea that was more than a simple TV commercial. It consisted of an experiment in which several kids from different countries had to tell the most extraordinary stories they could imagine. And we brought their imagination to life.
CASE FILM
TVC
Zooppa supported us for the online activation. We used the motto “Bring a Child's Imagination to Life" and children around the world could tell their own fantastic stories. Have a look at the competition here.
