Agency: DDB Germany
Category: Branded Entertainment, Cyber, Film.
Category: Branded Entertainment, Cyber, Film.
Persil is perceived nowadays by young targets as a traditional and old-fashioned brand. Therefore, Henkel asked us not only to create a 360º campaign, but also to start a conversation and engage with them.
Within our target audience, we found a group with a lot of potential: FIRST TIME PARENTS. Overnight, they face tons of dirty laundry and ultimately decide to switch to a more premium detergent. But, they are not aware that the little ones are planning something big and dirty.
Within our target audience, we found a group with a lot of potential: FIRST TIME PARENTS. Overnight, they face tons of dirty laundry and ultimately decide to switch to a more premium detergent. But, they are not aware that the little ones are planning something big and dirty.
CASE FILM
CASE BOARD
TRAILER
FULL MOCKUMENTARY
EXTRA VIDEOS:
A brief history of stains
The doodle decryptor
Miss Sherzov
Sherzov's Song
ONLINE PLATFORM
The campaign was launched in more than 20 countries. In the online platform, parents could then follow up with additional content and interactive material to figure out if they’re as well a victim of this phenomenon. And most important, they can also buy the only weapon against this movement: our products.
The campaign was launched in more than 20 countries. In the online platform, parents could then follow up with additional content and interactive material to figure out if they’re as well a victim of this phenomenon. And most important, they can also buy the only weapon against this movement: our products.
