Agency: TBWA/Raad
Category: Film
Category: Film
As part of KFC’s global rebrand, we worked on how the new brand platform "A Taste of What’s Next" could come to life for Gen Z in the Middle East.
Instead of telling young people how to shape the future, we flipped the usual generational tension: what Gen Z wants often looks strange, pointless or irrational, until everyone else catches up.
Our thought was simple: Someone has to want it first, before everyone else wants it too. Together with my Art Partner Fede Z. and the internal team at TBWA\RAAD, we developed the film concept and script, and created this AI-powered film prototype in record time.
HERO FILM
