Agency: DON Buenos Aires
Category: Film
Category: Film
First Data is a global leader in payments and fintech, serving thousands of financial institutions and millions of businesses in more than 100 countries. Fiserv announced a deal to acquire First Data and we had to launch it. It was a big challenge, because every brand is talking nowadays about innovation, technology and the impact on society. Even diaper brands.
All this technology, algorithms and techie language often sound difficult for ordinary people. We stressed that insight to say that what really matters about technology is what it means to people.
TVC
